AUDIENCE

  • *Evangelical “Spiritual Warriors”: Devout, Bible-believing Christians (often evangelical or charismatic) who strongly believe in spiritual warfare and the reality of demonic influence. (Notably, about two-thirds of practicing Christians agree that demons or evil spirits can influence people .) They frequently seek resources to protect their families from spiritual harm. Targeting: These individuals follow church live streams, Christian YouTube preachers, and podcasts on prayer and deliverance. Many are active in Facebook prayer groups or watch content about “armor of God” and spiritual protection. This segment will respond to Banish Box’s biblical basis and promises of home blessing.

  • *Charismatic & Pentecostal Christians: Christians who emphasize the Holy Spirit’s power, miracles, and manifestations. They likely attend churches where anointing oil, laying on of hands, and house blessings are common. Targeting: Reach them via Christian TV/radio shows, charismatic conference pages, and YouTube channels that share healing testimonies. They use phrases like “pleading the blood of Jesus” or “breaking strongholds”, so messaging can mirror this language. Endorsements from well-known charismatic pastors or worship leaders would strongly appeal to them.

  • *Family-Focused Believers: Churchgoing parents and homeowners who pray for their family’s well-being and want a peaceful, God-honoring home. They may not talk about “demons” explicitly, but they worry about negative influences (e.g. after a stressful pandemic season) and value Christian family resources. Targeting: They are active in church communities, Christian parenting blogs, and listen to family-oriented Christian radio. Emphasize how Banish Box brings “peace, harmony, and a sense of tranquility” to the home  and provides a faith-led fresh start for the household.

  • *Post-Pandemic Seekers: People (including some marginal or non-religious individuals) who have felt darkness or negativity in recent times and are open to spiritual solutions. For instance, one testimonial said, “after COVID and all the negative energy… it was nice to have a Bible-based way to clear out the old and bring in the new.” This indicates a segment looking for hope and cleansing after trauma. Targeting: Reach them through inspirational social media content (hashtags like #FaithOverFear), YouTube prayer videos, and even broader spiritual podcasts. Position Banish Box as a positive, loving antidote to fear and despair – even those who “are not religious” noticed their home’s energy improved after using it , making it inviting for seeker.

  • *Ex-New Age Converts: Individuals who previously explored New Age or folk spirituality (burning sage, crystals, etc.) but have now turned to Christ. They believe in spiritual energies but want biblically-approved tools. Targeting: They search for terms like “Christian alternative to smudging” or “how to cleanse house with prayer." They frequent YouTube testimonies about leaving the New Age and Christian forums (Reddit r/Christian) asking how to handle haunted houses or ghosts in a biblical way. Messaging for them should contrast Banish Box’s Christ-centered approach with occult methods, highlighting that you “do not overcome evil with evil methods, but overcome evil with good."